This brand guide for Monday Coffee Company captures the comforting calm of a slow morning through warm, earthy tones and a fluid, illustrative logo. Inspired by the ritual of that first cup, the branding reflects the soothing start of a new week. With thoughtfully crafted typography, logo variations for flexible use, and a harmonized colour palette, this brand system offers a cohesive and expressive foundation for a modern coffee experience rooted in routine and warmth.